When the Nightless Night Hit the Streets of Amsterdam

LAPLAND – THE NORTH OF FINLAND WHEN THE NIGHTLESS NIGHT HIT THE STREETS OF AMSTERDAM Finnish Lapland is the extraordinary region on the northern edge of the world. Our attraction is the wilderness and the natural phenomena that make every other place feel ordinary. The Nightless Night, when the sun doesn't set for weeks, is something everybody should experience at least once. This innovative execution brought the Midnight Sun of Lapland to the people of Europe in an insightful way: the poster's daylight sensors made the sun "shine brighter" as the night got darker. This smart execution was remarkable in its use of existing outdoor displays.

Työhön osallistuneet henkilöt / tahot: