Get to Know the Series-Specific Instructions

This series is intended for advertisements designed for different media outlets such as print media and for digital advertisements (different banners, interstitial advertisements etc.).

Send the advertisement in its publication context on a presentation site, as a file and/or video (Vimeo link).

This series is meant for complete campaigns. The campaigns may have been executed using one or more types of media and they may be so called branded content.

You can present the work as a file, video (Vimeo link) or on a presentation site.

The entries to this series may include digital design works that highlight visual expression and design solutions in digital environments. Suitable submissions include motion graphics, animations, websites, mobile applications, digital publications, and game graphics. This series also includes visual interface design, digital typography, data visualisations, and other visual solutions for digital media. The evaluation focuses specifically on the aesthetic, technical, and functional qualities of digital design rather than the broader service experience.

Depending on its nature, the work can be submitted to the competition presented either as a file, as a video (Vimeo link) and/or on a presentation page. Please note that it is important to include either a comprehensive presentation video or working test ID in digital applications. Send 2-4 pictures of the work in hi-res size and suitable for online use.

The series evaluates the external experientiality or service entities connected to the brand or service, as well as individual touch points related to them.

At the core are surfaces, which can be facilities, services or products. Experientiality could have been created, for example, through an event, experience, sensory experience or cooperation. The whole can also be a new service or a significant improvement to an existing service. If it is a service, write the introductory texts in the registration form in such a way that the service design point of view is clear.

You may present the work in the way you see best, for example with a video (Vimeo link) and/or a presentation page. It is a good idea to include either a presentation video or working test ID in digital applications. Send 2-4 pictures of the work in hi-res size and suitable for online use.

The entries to this series may include moving image from television and cinema advertising to trailers and online videos.

Send your video as a link to Vimeo or another closed platform so that the judging isn’t disturbed by advertisements.

The entries to this series may include printed products and visual communication solutions designed primarily for print. These may include packaging, publications, posters, logos, typefaces, postage stamps, and information graphics. Other printed materials in which graphic design plays a central role are also suitable for this series. Works must be submitted in the format in which they were originally published, such as finished products, printed publications, or presentations.

Depending on its nature, the work can be submitted to the competition presented either as a physical piece (e.g. packaging), as a file, as a video (Vimeo link) and/or on a presentation. Please note that physical work should always be presented virtually as well. Send 2-4 pictures of the work in hi-res size and suitable for online use.

You can submit a variety of visual identities to this series.

Send a link or file to the registration form. You can also send a link to a presentation site.

The entries to this series may include illustrations created with any technique. This covers, for example, book and magazine illustrations, advertising illustrations, comics, and digital illustrations. Illustrations may also be animated. Works must be submitted in the format in which they were originally published, such as printed publications or digital environments. The submission form must indicate if artificial intelligence has been used in the work.

Please send the work in its publication context either electronically or as a physical copy and mark the participating pages, where necessary. Add electronic images as links or as a file attached to the registration form. Physical pieces of work can be sent as such. Videos should be included as a link to a Vimeo video.

This series includes communication designed for outdoor media, such as content for posters, digital screens and events.

Send the outdoor advertisement in its publication context on a presentation site, as a file and/or video (Vimeo link).

The entries to this series may include photographs that serve as part of communication, artistic, or commercial publications. Suitable submissions include, for example, advertising images and documentary photographs. Photographs published across various media such as in magazines, books, and digital channels also belong in this series. The submission form must indicate if artificial intelligence has been used in the work.

Please send the work in its publication context either electronically or as a physical copy and mark the participating pages, where necessary. Add electronic images as links or as a file attached to the registration form. Physical pieces of work can be sent as such. Videos should be included as a link to a Vimeo video.

Creative designs in which strategic planning plays a significant role can be sent to this series.

The work entered in the series is evaluated 25% through the end result/creative idea and 75% through the thinking and strategic planning that precedes it, e.g. the client’s challenge, background work, insight or insightful thinking.

When submitting the work, in addition to the actual work, it is recommended to verbally open the strategic planning made for max 10 slides.

The series can include a variety of creative audio design, such as radio advertising (a series with max. 10 parts), jingles, audio logos or other marketing communication-related audio design.

Upload an MP3 file or include a download link in the registration form.

This series is for creative design copy: slogans, headlines, longer written pieces etc.

Send the copy in its publication context, on a presentation site, as a file and/or video (Vimeo link).

This series is open for under 29-year-olds (aged 28 or under at the time of creating the work). If the creator is a team, the main creator must fulfil the age requirement. The works can represent any marketing communication and design sector (see the other series). They can also be unpublished student projects. This series is free. Please see the instructions to find the series that is best suited to your work.

The category celebrates work that showcases craftsmanship, technical skill, and attention to detail. Submissions should demonstrate a designer’s mastery over materials, tools, and techniques, with a focus on refined execution and professional finish. Craftsmanship can manifest in many ways: precise typography, thoughtful illustration, refined print production, or a technically ambitious realization. In this category, what sets the work apart is how meticulously a good idea has been brought to life — with uncompromising care and attention to detail.

Submit your work as a physical copy, file, video (Vimeo link), and/or presentation page. Include 2–4 high-res images and images suitable for web use. Please note that to ensure anonymity, the creator’s name should not appear in the competition entry. Please check this in the Vimeo links, for example.