JURY

Vuoden Huiput is, as a competition, a tribute to design that challenges itself and raises the bar higher year after year — a moment to showcase those works that truly reflect their creators, where the idea doesn’t remain a sketch but realizes its full potential with full force.

Lotta Nieminen

Designer

(Studio) Lotta Nieminen

I’m hoping to see work that makes the most of creativity and the media space – entries that show skill and love for the craft.

Henna Aapola

Senior Creative

Wörks

I hope to see powerful campaigns where a wrist-thick common thread ties everything together. Concepts where every execution amplifies the big idea and smartly leverages each channel’s potential. I want to cry and laugh. And above all, I want to feel envy.

Jannis Mavrostomos

Creative Director

Ryhmä Creative

The design category has this year been divided in two, yet neither participant nor judge need be dismayed by this. A strong expression remains strong, regardless of the surface upon which it appears.

Eino Korkala

Type Designer, Graphic Designer

Public Letters

We’re looking for brand experiences that create value for people, business, and the world around them. The best work has a clear purpose, creative execution, and the kind of ambition that makes it relevant anywhere in the world.

Steve Brown

ECD, Co-Founder

United Imaginations

I fall for films that give me bodily sensations: a racing heart, goosebumps, belly laughs, or small dopamine fireworks in the brain. No length requirements. Looking for big ideas over big budgets <3

Jan Sederlöf

Executive Creative Director

N2 Creative

The design category has this year been divided in two, yet neither participant nor judge need be dismayed by this. A strong expression remains strong, regardless of the surface upon which it appears.

Eino Korkala

Type Designer, Graphic Designer

Public Letters

I hope to see not only contemporary surfaces but thought-provoking and convention-defying visual concepts. Narratives that carry from strategy to idea, all the way to uncompromising execution.

Sebastian Hurmerinta

Creative Director

SEK

I hope to see something personal and distinctive in the competition entries, moments that stand out from the flood of images.

Anna Salmisalo

Illustrator, Photographer, Graphic Designer

Anna Salmisalo

I’m hoping to see work that makes the most of creativity and the media space – entries that show skill and love for the craft.

Henna Aapola

Senior Creative

Wörks

I hope to see something personal and distinctive in the competition entries, moments that stand out from the flood of images.

Anna Salmisalo

Illustrator, Photographer, Graphic Designer

Anna Salmisalo

I look forward to hearing storytelling that makes an impact and sparks the imagination. The possibilities of audio are limitless – with sound alone, it is possible to build magnificent inner worlds that everyone hears and envisions in their own way.

Pia Dahlman

CEO

Folk Finland

Few categories are as vital to creative work as Strategy. It’s important to do things right, but even more important to do the right things. I hope to see creative strategies that are not just built by the book, but bold approaches that break away from familiar patterns.

Tommi Kortesniemi

Creative Director

Sherpa

In a world saturated with artificial noise, a truly intelligent, distilled message stands out. And when it’s created to meet a genuine need — well, then. It just might deserve an award.

Heidi Taina

Creative Director

Wörks

We're living through a pivotal moment in which our assumed unique qualities as humans are being questioned like never before. This is both a serious challenge and a wonderful opportunity — to embrace the stuff that makes us feel alive and jettison the rote and hackneyed.

Robin Ellis

Artist, Entrepreneur

If By Magic

I hope to see works where graphic details, materials, and execution support each other naturally and insightfully. To me, craftsmanship is reflected in how an idea has been refined to completion and executed with care down to the last detail. I value both an individual creative touch and the seamless collaboration between different creators, and I hope that this year both will have the chance to shine and showcase Finnish creativity at its best.

Tino Nyman

AD, Graphic Designer

Studio Tino Nyman