JURY

We want to see a wide range of participants in the competition this year. I hope that the works show desire to make a positive change. It is important to understand our opportunity to positively influence our environment, lets use the opportunity well – with a twinkle in the corner of the eye.

Laura Väinölä

Creative Concept, Art Director

Marimekko

I hope to see entries that charm with originality and skill. Entries that don't just cover the brand, but find something interesting at its core.

Suvi Segercrantz

Senior Creative, Art Director

N2 Creative

I hope to see the clarity of thought and the courage of reduction in the competition entries.

Markus Lehtonen

Planning Director

Kaski Creative Agency

I'm hoping for publications where the appearance and content support each other insightfully and create a whole that stands out from the crowd and speaks volumes. I also hope to see bold experiments, inventive use of technical solutions and finished implementations.

Anne-Mari Ahonen

Graphic Designer

Freelancer

In the entries, I want to see relaxed and bold interpretations of adding joy to our lives in different ways. Joy is a life-sustaining force and its effects e.g. to well-being and the interaction are startling. Joy can sometimes disappear from life without noticing, then its significance is often only realized.

Anu Saari

Illustrator, Designer, Creative Director

Freelancer, Moiko (Moi & Co oy)

From the judging I expect surprise and feelings of advertising envy. I expect to see campaigns that live outside traditional media surfaces as a finely polished whole.

Juhana Hokkanen

Creative Director

null

In the new Experimental-series, I hope to see entries that have touched users. I hope it means more than just activity trackers – for example, I would like to see more B2B services.

Annukka Alasko

Design Competence Lead

Kesko

An image is a powerful form of expression and says more than a thousand words. It is an honor to be able to see the best of images. I expect images that stop, surprise and move.

Jenni Juurinen

Set Designer, Stylist

Freelancer

The time of touching manifesto films is over, declared Bruno Bertelli, man of 143 lions, in Cannes. Instead of manifestos, I hope to see stories that cause a spontaneous burst of laughter or give you goosebumps.

Roope Sandberg

Art Director

Miltton

In the Design-series, I expect to see entries that surprise both conceptually and visually. I hope to see entries whose meaning is deeper than the surface and the motivation roots from creating a better tomorrow.

Tytti Halonen

Graphic Designer, Art Director

Independent designer

The beauty of Young Creatives lies in its limitless possibilities: I hope and believe that I will see ideas, observations, views or realizations that challenge the usual way of thinking.

Tomi Leppänen

Designer

Tomi Leppänen Studio

I expect strategies that cause positive envy, entries that have been brilliantly implemented. From the judging, I expect constructive discussion and a good exchange of opinions and views.

Tapu Haro

Copywriter

SEK

We can’t concentrate any more, so we need words that go down like a cool drink of water. I’m looking forward to work that makes complex things clear.

Liisa Mayow

Founder

Kaskas

I hope to see the clarity of thought and the courage of reduction in the competition entries.

Markus Lehtonen

Planning Director

Kaski Creative Agency

We are looking for a sound that sinks deep between our ears and resonates all the way to the heart. It doesn't matter if it's done with artificial intelligence or a tape recorder.

Lasse Paasto

Copywriter

Folk Finland