Get to know the series-specific instructions

You can submit a variety of visual identities to this series.

Send a link or file to the registration form. You can also send a link to a presentation site.

This series is intended for advertisements designed for different media outlets such as print media and for digital advertisements (different banners, interstitial advertisements etc.).

Send the advertisement in its publication context on a presentation site, as a file and/or video (Vimeo link).

This series is open for publications such as books, magazines and annual reports. The publication can also be in digital format.

We ask you to send the publication in a physical and/or in digital format. If only a section of the publication (e.g. an article or a cover) is entered into the competition, please mark it down on the piece of work and the registration form.

This series is meant for complete campaigns. The campaigns may have been executed using one or more types of media and they may be so called branded content.

You can present the work as a file, video (Vimeo link) or on a presentation site.

The series evaluates the external experientiality or service entities connected to the brand or service, as well as individual touch points related to them.

At the core are surfaces, which can be facilities, services or products. Experientiality could have been created, for example, through an event, experience, sensory experience or cooperation. The whole can also be a new service or a significant improvement to an existing service. If it is a service, write the introductory texts in the registration form in such a way that the service design point of view is clear.

You may present the work in the way you see best, for example with a video (Vimeo link) and/or a presentation page. It is a good idea to include either a presentation video or working test ID in digital applications. Send 2-4 pictures of the work in hi-res size and suitable for online use.

This series is open for illustration images and photographs: e.g. book illustrations, advertising images, comics and online illustrations. The image can also be animated.

Please send the work in its publication context either electronically or as a physical copy and mark the participating pages, where necessary. Add electronic images as links or as a file attached to the registration form. Physical pieces of work can be sent as such. Videos should be included as a link to a Vimeo video.

The entries to this series may include moving image from television and cinema advertising to trailers and online videos.

Send your video as a link to Vimeo or another closed platform so that the judging isn’t disturbed by advertisements.

Individual graphic design works such as logos, posters, typefaces, packaging, game graphics, stamps, information graphics, mobile applications, digital publications and other visual communication design products can be submitted to the series.

Depending on its nature, the work can be submitted to the competition presented either as a physical piece (e.g. packaging), as a file, as a video (Vimeo link) and/or on a presentation page. Please note that physical work should always be presented virtually as well, and it is important to include either a comprehensive presentation video or working test ID in digital applications. Send 2-4 pictures of the work in hi-res size and suitable for online use.

This series is open for under 29-year-olds (aged 28 or under at the time of creating the work). If the creator is a team, the main creator must fulfil the age requirement. The works can represent any marketing communication and design sector (see the other series). They can also be unpublished student projects. This series is free. Please see the instructions to find the series that is best suited to your work.

Creative designs in which strategic planning plays a significant role can be sent to this series.

The work entered in the series is evaluated 25% through the end result/creative idea and 75% through the thinking and strategic planning that precedes it, e.g. the client’s challenge, background work, insight or insightful thinking.

When submitting the work, in addition to the actual work, it is recommended to verbally open the strategic planning made for max 10 slides.

This series is for creative design copy: slogans, headlines, longer written pieces etc.

Send the copy in its publication context, on a presentation site, as a file and/or video (Vimeo link).

This series includes communication designed for outdoor media, such as content for posters, digital screens and events.

Send the outdoor advertisement in its publication context on a presentation site, as a file and/or video (Vimeo link).

The series can include a variety of creative audio design, such as radio advertising (a series with max. 10 parts), jingles, audio logos or other marketing communication-related audio design.

Upload an MP3 file or include a download link in the registration form.

This year, the theme of the Wild Card is Joy. We turn our gaze towards works that have influenced life in a positive way. We are looking for projects, big or small, that have succeeded in causing joy, a sense of togetherness, or that have even succeeded in making our world a happier place. We are looking for jobs that are motivated by the desire to convey joy to a smaller or larger audience.

The works sent to the series can be, for example, actions, services, products, concepts, spaces or events. The purpose of the series is to raise joy to the place it deserves, as a counterweight to the harshness of life. It rewards work that has bravely believed in the message of joy.

You can submit work as a physical piece, file, video (Vimeo link) and/or presentation page. Send 2–4 pictures of the work in hi-res size and suitable for online use. Please note that to ensure anonymity, the author’s name must not appear anywhere in the competition entry. Please check this in the Vimeo links, for example.