JURY

For quite a long time now, we have been living in dark times. However, one can finally see the light and the skillfully curated collection of the most ambitious creativity in Vuoden Huiput is about to brighten this light even more. I look forward to seeing how the competition will demonstrate that there really isn't a problem that can't be solved with creativity.

Eka Ruola

Chief Creative Officer

Nitro

I'm expecting work that is not only relevant in terms of aesthetics but also pushes the boundaries beyond style, intersecting with other disciplines and challenge conventions and drive the evolution of design.

Mikael Kivelä

Head of Design

TBWA\

The power of Outdoor and Advertisements lies in simplicity and the element of surprise. Whether the creative solution is static, digital, a service, or an installation, ingenuity captures attention, an authentic perspective provokes thought, and breaking the rules creates distinctiveness – still and always, time and time again.

Jyrki Poutanen

Chief Creative Officer

United Imaginations

From the judging, I expect discussion and examples of all the things that a publication can be.

Penni Osipow

Senior Lecturer

Aalto University

I expect an open atmosphere and plenty of discussion from the jury work. A bit of challenge now and then isn’t a bad thing. It's amazing that the Wild Card-series focuses specifically on B2B marketing. I hope to see work that combines high-quality thinking with creative execution made with love.

Sari Mikkonen-Mannila

CEO

Kamua Helsinki OY

I’m hoping to see delightfully surprising work — maybe even something that doesn’t take itself too seriously.

Aino Soukko

Art Director / Creative

TBWA Helsinki

I hope to see works that are boldly simple and truly useful for people, making a lasting positive impact on their experiencers and our world.

Jukka Koops

Design Lead

Reaktor

A good image can tell a whole story, stand out immediately, spark discussion and remain memorable. The jury expects to see emotional images on a large scale, high-quality finishing as well as new and old techniques used skillfully to create distinctive images.

Kasimir Häiväoja

Retoucher

Flc Helsinki

I'm looking for bold, innovative storytelling that doesn’t just capture attention but resonates deeply with audiences. I hope to see work that blends creativity with strategy, delivering moments that drive both emotional connection and measurable impact.

Ezra Gould

Film Director

Freelancer

I hope to see unique and surprising designs as well as skillfully crafted works. I am interested in the ideas conveyed by the works and the kind of world they create.

Pauliina Nykänen

Graphic Designer, Art Director

Freelancer

I’m excited to be surprised by the thought-provoking perspectives and refreshingly bold concepts that this series is sure to bring!

Essi Pailinna-Bertell

AD & Brand Manager

Kaiko

Strategy often relies on established cultural narratives. However, in order to create something new, one must be willing to explore the layers beneath the surface and hear the quiet voices. I look forward to entrys that understand new cultural contexts and actively participate in building them.

Matilda Kivelä

Head of Strategy

Hi Shine

A good text always leads to some kind of realization inside the reader’s mind. I look forward to seeing pieces of writing that create these kinds of eureka moments.

Aleksi Erma

Creative, Co-founder

Erma&Reinikainen

The power of Outdoor and Advertisements lies in simplicity and the element of surprise. Whether the creative solution is static, digital, a service, or an installation, ingenuity captures attention, an authentic perspective provokes thought, and breaking the rules creates distinctiveness – still and always, time and time again.

Jyrki Poutanen

Chief Creative Officer

United Imaginations

Surprise us. Give ears something to do. Feelings matter more than form.

Helmi Korpinen

Creative Director

Ryhmä Creative Agency