Arkisto

Fashion Finland

2019 Vuosikirjatyö, Identiteetti

Fashion commerce association Muotikaupan Liitto ry est. 1917 and Modin – a fashion trade magazine in Finland approached us with the task to renew their brand identity. With a saturated market of fashion online platforms along with membership in decline, Muotikaupan Liitto’s current brand has become antiquated and stagnant. Positioning the brand purpose and naming to an active role through the use of bold color, graphical elements and tone of voice we preserved the established history through the construction of the logotype inspired from Helsinki’s past of unique architecture and typography.

Työhön osallistuneet henkilöt / tahot:

Tilaaja

Muotikaupan liitto

Mainostoimisto

hasan & partners

Designer

Diana Sanchez

Strategi / Strategist

Michelle Planting

Copywriter

Katariina Harteela

Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by

Design Producer Julia Heikkonen

Account Director

Karri Jalkanen

Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by

Katriina Halme, Project Director / Fashion Finland

Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by

Esko Leppäkorpi, CEO / Fashion Finland

Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by

Andreas Ögård, Chairman of the board / Fashion Finland

Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by

Aino Kuusava, Vice Chairman of the board / Fashion Finland

Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by

Meri Karppanen, Communications Manager / Fashion Finland

Designer

Diana Sanchez

Strategi / Strategist

Michelle Planting

Copywriter

Katariina Harteela

Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by

Design Producer Julia Heikkonen

Account Director

Karri Jalkanen

Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by

Katriina Halme, Project Director / Fashion Finland

Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by

Esko Leppäkorpi, CEO / Fashion Finland

Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by

Andreas Ögård, Chairman of the board / Fashion Finland

Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by

Aino Kuusava, Vice Chairman of the board / Fashion Finland

Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by

Meri Karppanen, Communications Manager / Fashion Finland