The aim was to create a modern, simple and recognizable packaging line for the new use situations: gifting and special moments. Fazer LAKRITSI packaging has a clear shelf stand-out, creating a strong brand block with its graphic black and white patterns. Fazer LAKRITSI is renewing the category and making Fine Finnish Liquorice a delicacy equal to chocolate.
Tilaaja
Mainostoimisto
Creative Director
Planner
Konseptisuunnittelija / Concept Designer
Graafinen suunnittelija / Graphic Designer
Valokuvat / Photographs
Asiakkaan vastuuhenkilö / Client’s Representative
Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by