Formconcrete is a new, patented technique for shaping concrete while being cast. Usable for pre-cast element industry, the technique offers the opportunity to signature concrete facades and structures through three dimensional forms and surface textures. The identity design is inspired by the tension between the fluid and the solid. It aims to reveal the gentler more poetic side of concrete as opposed to its usual hard and industrial associations. Repetition is a recurring theme in the identity, as pre-cast elements are used in this way.
Tilaaja
Mainostoimisto
Designer
Asiakkaan vastuuhenkilö / Client’s Representative
Animaattori / Animator