LAPLAND – THE NORTH OF FINLAND WHEN THE MIDNIGHT SUN GOES FROM LOCAL TO GLOBAL Finnish Lapland is the extraordinary region on the northern edge of the world. Our attraction is the wilderness and the natural phenomena that make every other place feel ordinary. The Nightless Night, when the sun doesn't set for weeks, is something everybody should experience at least once. So we created an integrated campaign that brought this phenomenon to the people of Europe. The campaign represented solid brand communication at its best and the Midnight Sun of Lapland was brought to people via digital channels with smart use of innovative outdoor as supportive media.
Tilaaja
Mainostoimisto
Suunnittelutoimisto / Design Agency
Copywriter
Art Director
Projektinjohto / Project Management
Strategiajohtaja / Strategy Manager
Graafinen viimeistelijä / Graphic Design Assistant
Tuottaja / Producer
Asiakkaan vastuuhenkilö / Clients Representative
Tuotantoyhtiö / Production House
Kuvaaja / Cinematographer
3D-animaatio / 3D Animation
Mediatoimisto / Media Agency