The publication You Can Change began with reaching out to a man named Gregg Gethard, an obscure American author/comedian who writes hyper-detailed reviews on Yelp.com under the pseudonym Karl G. Through Karl G., Greg writes about hypothetical everyday issues such as handling divorce, children and emotional crisis. His reviews have developed into an interesting narrative with a positive message: You Can Change. This is something I think everyone needs to hear at some point in their life. I was inspired by Gregg's Yelp experiment and rightfully believed that the person behind such a scheme could only be even more interesting. The final outcome is a booklet about Gregg's online persona and Yelp novel. I chose the book format because it was dissimilar to his original writing platform (Yelp.com.)
Tilaaja
Mainostoimisto
Graafinen suunnittelija / Graphic Designer
Kirjoittaja / Writer
Creative Director